Four stops, fully connected in the clickable demo.
Dr. Rob + Coach Lucy intro, the team-sport vision, then: personalize now or just sign up. Age-safe (COPPA), tiered questions only if they opt in.
Confetti modal + 25 LEARN It Coins welcome bonus the moment they're in.
Coach Lucy's 5-stop guided tour with glowing spotlights — coins & ring, starter quests, pathways, the Clipboard.
Personalized hero, activation ring, starter quests with reward toasts, Learn·Live·Share band, fitted pathways, plan card.
One journey, six fitted outcomes. The registration answers route every member to the right experience and the right offer.
Either path — "just sign me up" gets them in under a minute; personalization waits on their Member Home as the first badge to earn 🏅.
They don't. Free is the product's front door and the funnel for everything below. Upgrade card stays softly visible on the home.
Individuals ("for myself") see Ambassador recommended on the optional plan step — pre-fitted from their answers, never forced.
Stripe self-checkout in-flow, or later from the home upgrade card. SuperAdmin coupon/access codes can comp it instantly.
Leaders pick their Chamber of Health sector(s) + role; group-scale leaders get Group Leader recommended on the plan step.
Stripe self-checkout, same coupon/comp mechanics. This is the highest published price on the site — by design.
Education / Public / Non-profit sector leaders get this tier recommended. Their real price depends on # of Ambassadors + # of Group Leaders they bring.
Seat-bundle calculator → estimate → "Request quote." Volume breaks on seats, non-profit mission rate via grant code. Schools buy by PO, not card — the calculator captures the lead.
Recruited/invited — a territory relationship, not a self-serve signup. Their license maps to the total population of their footprint.
Population band sets the base; PHIT access Level 1 / 2 / 3 multiplies it (Report Card → Benchmark → full Data Hub + activation analytics). Quoted, annual, recurring.
Enterprise conversation — discovery call, fitted proposal. The registration flow routes these leaders to "talk to us," never to a price.
Anchored to real market comps we've verified: partners pay Lightcast ~$10k/yr; Banner paid $30–50k for 5 Lightcast seats; Bloomberg terminals run ~$30k/seat/yr. Our floors sit confidently in that range — value-priced, never seat-commoditized.
Open FFH-Activation-Journey-PREVIEW-2026-06-04.html and walk these two personas, ~3 minutes each.